Essential Pinterest SEO Strategies For Businesses

 

If you want to get discovered on Pinterest, then you should consider these top 10 Pinterest tips for businesses. While many people know the power of social media for business growth, they are unfamiliar with Pinterest's benefits.

 

Popular social media applications such as Instagram, Facebook, YouTube, and Twitter provide great scope for visibility. But, did you know that Pinterest is one of the best social media applications with low competition? 

 

However, even scaling on Pinterest, requires proper SEO, tools, strategies, and knowledge. In this blog post, we are going to highlight essential Pinterest SEO strategies for businesses.

 

What is Pinterest SEO?

 

Pinterest SEO is the practice of attracting more audiences and increasing the organic visibility of a web page in search results. SEO on Pinterest can sometimes get complicated, but at its core, it is about defining search engine content based on algorithms and keywords.

 

In general, when people talk about optimizing content for search engines, they refer to Google. But, they are unaware of the fact that Pinterest is also a search engine.

 

The format of Pinterest works like any other search engine. Users just have to type in a keyword or relayed short phrase in the search bar, and the crawler of the application will analyze and deliver the most relevant results.

 

Thus, Pinterest SEO is the practice of modifying content, called pins, to improve its visibility in search results.

Why is Pinterest SEO important?

 

Pinterest is not just a casual social media networking application. It is a powerful platform on which content creators can directly connect with online shoppers. It provides ground for leveraging audiences, increasing scales, developing new ideas, and so much more. That is why it is important to include Pinterest in your business strategies.

 

Pinterest SEO is a robust method through which you can drive organic traffic to your Pinterest account. It does not only include leveraging practices on the platform but also helps in Google Search Engine results. So it is a two-way benefit that helps businesses rank simultaneously.

 

 

With the right SEO strategies, you can step into the eager audiences that have an interest in your services. The major benefit of Pinterest SEO is that it can help businesses not only locally but also globally. They can connect with U.S. audiences while being in any other nation, for example, India.

 

How does Pinterest SEO work?

 

Pinterest has its own set of algorithms that uses a combination of four factors to determine the order in which the pins shall appear.

 

Enhancing the overall Pinterest SEO strategy means overcoming each of these factors:

 

1. Domain quality

 

Domain quality is that algorithm or factor of Pinterest that senses the quality of your website based on the popularity of the pins linked to it.

 

2. Pin quality

 

The next algorithm that businesses should keep in mind is the pin quality or post that they publish. Just like any other search engine, Pinterest also looks for content of high value and relevancy. It assesses the quality of your pin depending on its engagement and popularity.

 

3. Pinner quality

 

After assessing the pin quality, Pinterest crawls for pinner quality. It evaluates the account from which the posts are being published. It can include the overall activity of your account and engagement with the platform

 

4. Topic relevance

 

After determining everything, Pinterest will look into the topics for which you are making posts. It makes sure that your pins match the keywords with the search intent.

 

Here’s an example of the top Pinterest search results for “chocolate cake”:

 

The pins and Pinners on the platform have some similarities. Along with creating aesthetic and visually appealing content, they leverage Pinterest SEO best practices. This makes sure that their content reaches a wide audience and ranks in the Pinterest search engine result pages.

 

Each post of the “chocolate cake” sample search has hundreds of comments which improves the pin quality. Along with that, the accounts from which they are being posted have thousands of followers, thereby enhancing the pinner quality. These pins contain a search term or keyword, creating topic relevance and engaging users who pin often improving the domain quality.

 

Tips for Pinterest SEO

 

Pinterest SEO, though similar in terms to Google SEO, has distinct functional and structural value. It requires completely different knowledge, practices, experts, tools, and criteria to effectively scale on the platform. Here are a few tips that can help make your businesses visible in no time.

 

1.   Start using a business account

 

Businesses can have a Pinterest account without any payments. For this, they have to upgrade to the Pinterest Business Account type. By this, they can use features like Pinterest Analytics, where pin performance is available. Businesses can also log into the Pinterest Business Hub and use keyword research tools.

 

To make your profile a Business:-

 

●     Convert your personal profile into a business account

 

●     Sign up for a fresh business account. Make sure it is different from your personal account with a different email or phone number.

 

●     After this, your Pinterest business account is ready to be used.

 

2.    Optimize your profile

 

After successfully creating your business account, the next step is to optimize your profile. Here is how you can modify your account for most reaches!

 

●      Profile Photo

 

The profile photo or display photo holds a lot of significance and should be uploaded in a square format. According to the app design, it will automatically be cropped as a circle. Most brands on Pinterest use their logos for profile recognition but you can also put your pic, idols, brand name, and more.

 

●     Name

 

The name of your profile makes a significant difference in the popularity of your business. Choosing a keyword-centralized name with something descriptive will help manage its scalability and gain visibility.

 

●     Username (@handle)

 

Your username handle will appear in your Pinterest profile URL. It should be made by just using letters or a combination of numbers and underscores. Pinterest will allow you to select the username anywhere between 3-30 characters without any spaces or punctuations.

 

Note: If your brand name is already taken by someone, use the simplest iteration possible. You can add numbers that define your business or add underscores.

How to Optimize Profile for Pinterest SEO?

 

Optimizing profiles on Pinterest is one of the main components of SEO. Here is how you can do it:-

 

1.   Website Link

 

Add the link to your website in the Pinterest description. This will make it more organised and stretched over the platform. Additionally, it can drive organic traffic and improve domain quality.

 

2.   Bio

 

Bio for businesses is very important as it tells customers and other businesses about you. It is also a great place where you can integrate keywords, describe your business, and link other profiles.

 

3.   Claim your website

 

Claiming your website is one of the best ways to capture all the pins and click-throughs from your content. Also, it gives you credentials to analytics for the pins you post from your site and pins that others create from your site.

 

 

4.   Get insight into what Pinners are interested in at this very moment

 

This is one of the best ways through which businesses can get a competitive advantage on the platform. Pinterest Trends portrays a comprehensive view of search terms across the world. This tool allows businesses to locate Pinner's interest and tag content using the latest hashtags.

 

Here is a list of categories based on which you can filter content search:-

●     Top monthly trends

●     Top yearly trends

●     Growing trends

●     Seasonal trends

●     Interests such as Art, Beauty, design, DIY, Fashion, Food and Drink, Health, Wedding, etc.

●     Keywords

●     Age Range

●     Gender

Which is the best consultancy for Pinterest SEO?

 

Pinterest SEO is important for businesses to scale and thrive in this hypercompetitive environment. You should consult with an expert agency to get the best benefits out of your investment.

 

Orage Technologies is a Digital Marketing and IT solution company in India. We have expert professionals with deep knowledge of SEO and Social Media Marketing. Our expertise cuts through the latest technologies and trends to give a competitive advantage. We enable you to successfully implement strategies, leverage tools, and improve tactics. With us, you can optimize your profile and target audience globally.

Conclusion

 

With emerging technologies, the business industry has become even more competitive. It is getting difficult for entrepreneurs to make their businesses visible on social media. To help overcome this situation, we have shared with you some Pinterest SEO tips and the best company that you can consult with.

 

Frequently Asked Questions

 

1. Is Pinterest SEO-friendly?

 

Yes, Pinterest is a SEO-friendly platform that enables businesses to scale and thrive across all social media including Google. It helps develop an online reputation and improve ranking in search engine result pages.

 

2. What is the Keyword strategy on Pinterest?

 

Keyword strategy refers to the utilization of most search phrases or words used by searchers to look for a service or product. For example, people search for “henna designs”, “henna”, or “mehndi designs” to look for henna online.

 

 

For more info-

A to Z Google Algorithm

Guide to Search Engine Optimization